Blocks launch
To do
Done
Already done
- Strategy & test plan · audiences + angles (client-aligned)
- Competitive teardown (real Meta Ad Library ads)
- Creative matrix (designer/copywriter brief)
- Concept imagery + one finished static example
- Team hub + this build plan
- Condition CPP URLs received (partial — fixes needed below)
Operations Manager
Access, assets, coordination — unblocks everyone else
App Store Connect access from Cecchi
Blocks launchShe offered — get it confirmed
Confirm the true conversion event
Blocks launchInstall / trial / form? + current numbers
CPP fixes
Blocks launchReal Fibro page (duplicated with Endo), create POTS page, confirm full list
Assign owner for advertorial + listicle pages
Blocks launchCopy + build/host — nobody on it yet (see note below)
App screenshots from Cecchi
To doReal reviews / testimonials from Cecchi
To doBrand kit — logo, exact colors, fonts
To doFDA / platform compliance answers from Cecchi
To doShared asset library + status/timeline
To doMedia Buyer
Account, tracking, campaign structure
Confirm Meta access
Blocks launchAd acct 1771724026706208 / business 696728299588006 (with Ibrahim)
Confirm pixel firing + set up CAPI
Blocks launchWire measurement: per-CPP URLs → Statsig/MMP
Blocks launchTrue CAC — Meta can't optimize on trial under the health restriction
Confirm Meta health-category classification
Blocks launchWhich events we can optimize on
Campaign structure (funnel × audience × CPP) + naming
To doBudget per test cell + kill criteria + baseline target
To doCreative UGC Person
Directed creator video
Source creators who live the condition
To doAutoimmune first · skew 30+/35+, not Gen-Z
Briefs from our angles + hooks
To doCoach to feature the app well (prior failure) + comment-led conversion
Fresh accounts, high cadence (Tolan model)
To doAudit ViReal / marketplace library to repurpose
To doAI Ad Generator
Concept imagery at volume
Plates per territory × audience
To doRelatable, conceptual, two-worlds, app backgrounds
Condition variants (endo / POTS / PCOS) + perimenopause
To doHold the look + keep a prompt/style library
To doWarm, documentary, non-glossy — match /creatives
Deliver clean plates (no text) to the designer
To doCreative Image Person (Designer)
Finished statics
Execute the matrix → finished statics
To doOne per funnel/job
Overlay hooks + logo; export 4:5, 1:1, 9:16
To doBuild the “Message from Coco” chat-bubble template
To doDesign the advertorial + listicle page visuals
To doNeeds from Ops: brand kit + app screenshots
DependsGap — no owner yet: the advertorial + listicle pages need a copywriter (long-form) and a dev/host. They’re the destinations the ads point to, so the two primary funnels can’t run without them. Decide: GetConversions writes + builds, or assign internally.