Team · live checklist
Build Plan & StatusOpen →
What each role gathers and builds to get live — media buyer, UGC, image, AI generation, ops. Shows what’s blocking vs. ready.
Client-ready
Strategy & Test PlanOpen →
The full plan: audiences, messaging angles, competitive teardown (real Meta Ad Library ads), measurement & compliance, funnel architecture, and benchmarks.
Internal · working doc
Creative Matrix — Broad AutoimmuneOpen →
The designer & copywriter brief: 6 ad concepts across the listicle, advertorial, and App Store funnels — hooks, layouts, and message match, organized by the four creative jobs.
Internal · WIP
Creative ConceptsOpen →
First-pass ad imagery for the autoimmune anchor — AI-generated concept photography plus a finished static mockup.