How to read this
Concept plates → finished static
The plates are clean photography (no text). Your designer overlays the hook + logo and exports 4:5 / 1:1 / 9:16. The finished example shows the full ad.
Note: these are AI-generated (Higgsfield / Soul) concept images — fast, cheap, on-brief, and a conscious choice to flag to the client (competitors like Doctronic already run AI creative). Final polish (real logo, brand font) happens in design.
Finished example
Relatable moment × “finally believed”
Finished static Ad mockup · 4:5
Advertorial funnel · hook overlaid on the relatable-moment plate.
New · phone-forward concepts
Show the app — phone in hand
The “show the app” job for the advertorial & App Store / CPP funnels: a real woman with the live Coco screen on her phone, so the ad matches the App Store page she lands on. Generated with Higgsfield (Marketing Studio) using the actual CPP screenshots as the on-screen reference — the UI is real, not a placeholder mockup.
Compliance: these show the app’s own screens, never a real member’s synced data. Designer overlays hook + logo and exports 4:5 / 1:1 / 9:16.
Recommended — one per angle
Finally believed · companion Recommended
Couch, soft light; Coco ties her fatigue to a recent med change. Advertorial / CPP.
Everything in one place · Apple Health Recommended
The real HealthKit / Apple Watch / Oura sync screen, on-device. The integration moat. CPP.
Walk in prepared · get to the doctor Recommended
Notebook + glasses + mug; reviewing before a visit. The compliance-shield angle.
Alternates
Finally believed · alt Alt
Tighter crop, alternate framing.
Appointment prep · alt Alt
Candid, looking up mid-thought.
Concept plates
Relatable moment
Plate A No text
Tired woman, kitchen, soft light. Advertorial / relatable.
Plate B No text
Alternate take.
Concept plates
“Normal labs” conceptual
Plate A No text
Woman reading results. Listicle / broken-system.
Plate B No text
Alternate take.