How to read this
Concept plates → finished static
The plates are clean photography (no text). Your designer overlays the hook + logo and exports 4:5 / 1:1 / 9:16. The finished example shows the full ad.
Note: these are AI-generated (Higgsfield / Soul) concept images — fast, cheap, on-brief, and a conscious choice to flag to the client (competitors like Doctronic already run AI creative). Final polish (real logo, brand font) happens in design.
Finished example
Relatable moment × “finally believed”
Finished static Ad mockup · 4:5
Advertorial funnel · hook overlaid on the relatable-moment plate.
Concept plates
Relatable moment
Plate A No text
Tired woman, kitchen, soft light. Advertorial / relatable.
Plate B No text
Alternate take.
Concept plates
“Normal labs” conceptual
Plate A No text
Woman reading results. Listicle / broken-system.
Plate B No text
Alternate take.